D&D Beyond Acquired by Hasbro

D&D Beyond, a prominent digital toolset aimed at those looking to play some Dungeons & Dragons, has apparently not been an official Wizards of the Coast property up until now. But according to this announcement, this oversight has now been rectified with Hasbro purchasing the resource in order to accelerate its growth and get direct access to a loyal consumer base.

Here’s the actual announcement:

Dungeons & Dragons and D&D Beyond have always felt like a part of the same family. That’s why we are excited to welcome everyone at D&D Beyond to formally join us at Wizards of the Coast, bringing together two teams dedicated to continuing to make Dungeons & Dragons easy to run and accessible to all!

It’s amazing what D&D Beyond has accomplished since its humble beginnings in 2017, and the D&D team has truly leveled up with this acquisition. With over 10 million users, millions of characters created, and millions of campaigns played, the team of 80 passionate creators across US and Europe have brought so much joy to D&D players around the world, including helping friends and family come together to play through a global pandemic.

You’re probably wondering what kind of change might happen as a result of these two teams coming together, so let’s make this clear: we have no plans to stop supporting D&D Beyond. The purchases you’ve made, the characters you’ve created, and the campaigns you’ve run aren’t going anywhere.

This is an exciting time for all of us, and growing our team means great things to come. If there’s one thing the D&D and D&D Beyond teams have in common, it’s a desire to continue making your experience playing the World’s Greatest Roleplaying game even better. We’ll have more to share with you later this year, so hone those Perception checks and warm up your dice (digital and otherwise). In the meantime, join us in giving a hearty welcome to D&D Beyond into the Dungeons & Dragons family. Welcome to the party, pals!

And the press release accompanying it:

PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro, Inc. (NASDAQ: HAS) today announced that it is acquiring D&D Beyond, the leading digital toolset and game companion for the Company’s groundbreaking fantasy franchise, DUNGEONS & DRAGONS, from Fandom. Fandom, the world’s largest fan platform, has owned and operated D&D Beyond since 2019 and has grown the direct-to-consumer business to be the leading role-playing game (RPG) digital toolset on the market with close to 10 million registered users. This strategic acquisition, for $146.3 million in cash, will further strengthen Hasbro’s capabilities in the fast-growing digital tabletop category while also adding veteran talents to the Wizards of the Coast team and accelerating efforts to deliver exceptional experiences for fans across all platforms.

Since 2017, D&D Beyond has helped to power DUNGEONS & DRAGONS tabletop play and deliver the brand’s eighth consecutive year of growth in 2021. Over the last three years, the royalty paid to Hasbro by D&D Beyond has represented a significant contribution to the fastest growing source of revenue for DUNGEONS & DRAGONS. The strategic acquisition of D&D Beyond will deliver a direct relationship with fans, providing valuable, data-driven insights to unlock opportunities for growth in new product development, live services and tools, and regional expansions. As part of Wizards, the brand’s leadership will soon be able to drive a unified, player-centric vision of the world’s greatest role-playing game on all platforms.

“The acquisition of D&D Beyond will accelerate our progress in both gaming and direct to consumer, two priority areas of growth for Hasbro, providing immediate access to a loyal, growing player base,” said Chris Cocks, Hasbro Chief Executive Officer. “Hasbro’s gaming portfolio is among the largest and most profitable in the industry, and we continue to make strategic investments to grow our brands, including in digital.”

“This is the perfect next step for the talented D&D Beyond team, who built a transformative digital product that engaged and delighted millions of D&D fans around the world,” said Perkins Miller, CEO of Fandom. “We can’t wait to see what this team will do next as an integral part of the D&D franchise, and I look forward to investing in more brands and products to super serve Fandom’s 300 million+ global fans.”

“D&D Beyond has been one of our most valuable partners in the digital space for the past six years and we’re excited to bring their best-in-class talent onto our team,” said Cynthia Williams, President of Wizards of the Coast and Digital Gaming. “The team at D&D Beyond has built an incredible digital platform, and together we will deliver the best-possible DUNGEONS & DRAGONS experience for players around the world.”

Hasbro’s continued investment in Wizards of the Coast’s digital growth for its two iconic franchises, DUNGEONS & DRAGONS and MAGIC: THE GATHERING, is representative of the significant opportunity in PC and mobile gaming, an industry that represented over 3 billion players globally and $129 billion in revenue in 20211. With the launch of Magic: The Gathering Arena on PC in 2019 and on mobile in 2021, Wizards has built a unique ecosystem of best-in-class tabletop and digital play to create deeper player engagement and satisfaction and grow revenue across all expressions and regions. Similarly, with more than 80% of DUNGEONS & DRAGONS fans having already played the game virtually in 2021, aided by online digital platforms such as D&D Beyond, this acquisition accelerates the game’s ability to penetrate new markets, gather valuable consumer insights and provide players with the best DUNGEONS & DRAGONS experience on all platforms.

The transaction is subject to customary closing conditions and the receipt of certain regulatory approvals, and is expected to close during the second or third quarter of 2022. The transaction will be funded out of cash on hand and is expected to be immaterial to revenue and earnings per share in 2022 and accretive to earnings per share in fiscal year 2023 and beyond. The transaction has been approved by both Hasbro’s and Fandom’s Boards of Directors.