Deus Ex: Human Revolution Recalled From GameStop, Square Enix Apologizes

Giant Bomb brings word that GameStop will no longer be pulling OnLive coupons from the PC edition of Deus Ex: Human Revolution, but only because all of their copies are being recalled back to Square Enix. The exact email from GameStop management:

“At this time please pull all Regular PC editions of Deus Ex: Human Revolution and place them in your backroom. These will be recalled at a later date.

As GameStop is developing a streaming service in our Spawn Labs Cloud Computing Division, the coupon that was included is for a competing service. We are returning all copies of the PC regular edition to the vendor in agreement with Square Enix.

Any unfulfilled reserves of the Regular PC Edition should be taken care of with the inventory set aside in your backroom.

Please honor any returns with a receipt.”

Interestingly enough, Square Enix apparently shares some fault in this whole ordeal, as they’ve issued something of an apology:

“As part of Deus Ex: Human Revolution’s boxed offering on PC, Square Enix included a third party coupon,” said the company in a statement. “GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies.”

“Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America,” continued the statement, “or purchase a digital download copy online from www.gamestop.com.”

Even if the coupon was included without GameStop’s consent, I still don’t understand how anyone in upper management thought it was a good idea to simply tear open new copies and start messing with their contents prior to purchase.  And if all of this hadn’t started an Internet craze, that’s exactly what they’d still be doing.