Discussing Gerstmanngate

GameSpot has released an article called “Spot On: GameSpot on Gerstmann“, in response to what they’ve dubbed “Gerstmanngate”. I honestly think they’re way too late for this sort of damage control, but let’s see them try…

Q: Was Eidos Interactive upset by the game’s review?

A: It has been confirmed that Eidos representatives expressed their displeasure to their appropriate contacts at GameSpot, but not to editorial directly. It was not the first time a publisher has voiced disappointment with a game review, and it won’t be the last. However, it is strict GameSpot policy never to let any such feelings result in a review score to be altered or a video review to be pulled.

Q: Did Eidos’ disappointment cause Jeff to be terminated?

A: Absolutely not.

Q: Did Eidos’ disappointment cause the alteration of the review text?

A: Absolutely not.

Q: Did Eidos’ disappointment lead to the video review being pulled down?

A: Absolutely not.

Q: Why was GameSpot “skinned” with Kane & Lynch ads when Jeff was terminated?

A: Due to design and development considerations, media buys on GameSpot are made weeks in advance. The timing of said ads was extremely unfortunate but was purely coincidental and determined solely by the game’s release date of November 13, 2007.

Q: Why did the Kane & Lynch ads disappear from GameSpot right as the “Gerstmanngate” controversy began to heat up?

A: Advertising sales on GameSpot are sold by the day. The end of the Kane & Lynch “skin” promotion had been predetermined long beforehand. Internal documentation filed before the review appeared shows that the site skin was scheduled to run from November 17 to 29, 2007. Site-wide ad campaigns automatically change at midnight, hence the “skin” being removed after hours.