EA to Distribute Hellgate: London in Southeast Asia

IAHGames sent out a press release this morning announcing that they’ve chosen Electronic Arts to distribute Hellgate: London to territories in Southeast Asia.

IAHGAMES PARTNERS WITH ELECTRONICS ARTS TO DISTRIBUTE HELLGATEâ„¢: LONDON IN SOUTHEAST ASIA

Singapore, October 25, 2007: In another strategic step towards strengthening its leadership position as Southeast Asia’s dominant operator and distributor of online games, Infocomm Asia Holdings Pte Ltd ((IAHGames)) has joined hands with the world’s largest developer and publisher of interactive games Electronic Arts Asia Pacific Pte Ltd ((EA)) to distribute one of the world’s hottest games – Hellgateâ„¢: London in Southeast Asia.

IAHGames today signed a two-year agreement with EA to appoint it as the sole authorized distributor for the English versions of Hellgateâ„¢: London Standard Box Set and Collectors Edition for 6 key Southeast Asian markets including Singapore, Malaysia, Brunei, Philippines, Vietnam, Indonesia and Thailand.

(We are both pleased and honored to appoint EA as our distributor in Southeast Asia is in line with our overall company philosophy, to align ourselves with only top players in the industry worldwide,) said Mr. Roland Ong, CEO of IAHGames. (We will be able to capitalize on EA’s wealth of experience as the world’s leading player in online games on PC and consoles, as well as leverage their extensive sales and distribution network in the region. The potent combination of two globally prominent brandnames in the global games industry Flagship Studios and EA will further entrench our dominance and sharpen our competitive edge in the regional online games industry.)

(Hellgateâ„¢: London is arguably one of the most anticipated games of the year,) said Chris Thompson, Vice President and General Manager of Electronic Arts Asia. (We are thrilled to partner with IAHGames to offer this critically acclaimed title to eager fans throughout this region.)

Hellgateâ„¢: London will be officially launched throughout Southeast Asia on October 31, 2007, simultaneously with the rest of the world.

Developed by the principal creators of the hugely successful Diablo series, Hellgateâ„¢: London represents the next leap in the evolution of the action RPG genre, combining the depth and captivating gameplay of traditional RPGs with the visceral action of first-person shooters. The game allows the player to create his or her own unique heroic character who completes quests and battles through an innumerable amount of demons to advance through a deep, rich story-driven campaign.

For more information about Hellgateâ„¢: London, please visit the game’s official website at http://hellgate.iahgames.com.

About Infocomm Asia Holdings (IAH)

Infocomm Asia Holdings is one of the leading operator and distributor of online games in Southeast Asia. The company’s philosophy, to align themselves with only top MMORPG publishers globally, is in line with Singapore’s vision to become an interactive digital media hub for the region. IAH holds the licence to operate Korea’s top MMORPG, Granado Espada; the much-anticipated MMORPG, Hellgate: London; and Emil Chronicle Online (ECO), which is published by Gravity, the company behind Southeast Asia’s top MMORPG, Ragnarok Online. IAH will continue to bring the best online games from around the world to the gamers in Southeast Asia.

IAH’s prestigious shareholders include Infocomm Investments Pte Ltd, a wholly-owned subsidiary of the Infocomm Development Authority of Singapore ((IDA)), Commerzbank Asset Management Asia Ltd ((CAM Asia)) and The9 Limited ((The9)).

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSâ„¢, EAâ„¢, EA SPORTS BIGâ„¢ and POGOâ„¢. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.