Larian’s Swen Vincke Wants Help With Divinity: Dragon Commander’s Marketing

With one of his unmistakably candid blog posts, Larian Studios’ Swen Vincke has asked fans of the studio to help with the marketing campaign of Divinity: Dragon Commander. Rather than going for the usual Facebook campaign though, Swen is actually asking for real feedback on what Larian is doing, and modifying his plans accordingly.

Even if you’re not interested in helping then, it’s interesting to see how plans are changing and how the development studio intends to generate buzz and keep people up to speed with the game:

I’m really glad I did this post. Thanks to your contributions, I think the text became a lot stronger and you also gave us a good idea of what are the key points for you in Dragon Commander. It’s easy for us to forget them because we see this game every day.

The list of things to-do to promote online also contained a couple of things we were not thinking of, so I’m grateful for you pointing them out. I listed them here so they could also be of use to other devs reading the article.

Here’s the text, modified with comments I found here and on our forums. Thank you once again everybody!

Dragon Commander Become the dragon, command the empire

Rivellon, the heroic land of the Divinity series, is overrun by the forces of chaos. You are one of the last dragon knights and your people need a leader. Do you have what it takes to unite the six races and build an army legendary enough to turn the tides of an all-consuming war ?

Full 3D massive real time strategy Command your land, air and sea troops. Learn to use their various technological and magical upgrades to your advantage.
Empower the Dragon within you If fire breathing dragon powers aren’t enough, use demonic technology such as a powerful jetpack to assist your troops in combat.
Dynamic story-driven campaign After each battle, talk with your crew, friends and counselors. Each game is different and you’ll find that a Dragon Commander needs to make really tough decisions!
Complete strategic control– War unfolds as you choose what countries to attack from your strategy map. But beware, victory and defeat are never far apart.
Cooperative and competitive multiplayer modes Play skirmishes or full campaigns online with up to 4 friends. In cooperative mode, one player can command the armies while the other blasts away at the enemy in dragon form.