Marvel: Ultimate Alliance Hero/Villain Packs Announced

Activision issued a press release a few minutes ago announcing their plans to release a Heroes and Villains expansion packs for Marvel: Ultimate Alliance on the Xbox Live Marketplace.

ACTIVISION TO RELEASE NEW MARVEL: ULTIMATE ALLIANCE HEROES AND VILLAINS ON XBOX LIVE® MARKETPLACE

Santa Monica, CA March 23, 2007 Expanding on the experience of controlling the world’s largest army of Super Heroes on the Xbox 360â„¢ video game and entertainment system from Microsoft, Activision, Inc. (Nasdaq: ATVI) announced today plans to release Marvel: Ultimate Alliance Heroes and Villains. The expansion packs feature eight new playable characters: The Incredible Hulk, Magneto, Hawkeye, Sabretooth, Doctor Doom, Cyclops, Nightcrawler and Venom, each complete with new signature powers, skins, dialog, conversations and achievement points. The download will be available in April via the Xbox Live Marketplace online gaming service.

(The signature gameplay of Marvel: Ultimate Alliance has made it a favorite among fans, as well as the best-selling Super Hero game on the Xbox 360 to-date,) said Rob Kostich, vice president of global brand management, Activision, Inc. (By adding some of the biggest names in the Marvel Universe to the roster we’re enabling Xbox 360 gamers to build a variety of all-new teams and enjoy the epic action in brand new ways.)

Marvel: Ultimate Alliance is the award-winning action/RPG that allows players to create their Marvel dream team from the largest roster of Super Heroes ever in an epic quest that will determine the fate of Earth and the Marvel universe. With a total of over 140 popular Marvel characters and a playable cast of more than 20 Super Heroes, including Spider-Man, Wolverine, Blade and Captain America, gamers embark on a dangerous journey across exotic terrain and well-known comic book locations like Atlantis, the Shield Heli-Carrier and the Skrull home world in an attempt to defy Dr. Doom and the world’s most notorious Super Villains.

The downloadable content will be released in three packs. The Hero Pack and Villain Pack will each be 500 Microsoft points ($6.25) and the Combined Hero and Villain Pack will be 800 Microsoft points ($10). Heroes and Villains gamer pic packs will also be available for 80 Microsoft points each ($1).

Marvel: Ultimate Alliance is currently available for the Xbox 360 for the suggested retail price of $59.99 and rated (T) (Teen Mild Language, Violence) by the ESRB.

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies. Marvel’s operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel’s strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found at www.marvel.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.