Microsoft Admits to Killing PC Gaming

MCV is reporting that Microsoft has admitted to neglecting PC gaming but is establishing an 18-month campaign to help market games for their Windows operating system. A snip from the article:

Microsoft has neglected PC gamers as it pushed forward with Xbox, but the advent of 360 will mark a defining moment for its gaming ambitions.

(We’re putting the game’ back in Windows,) explained group manager Chris Donohue. (We’re over the hump with Xbox 360 so now ready to build Windows as a platform.)

Key to this is a bespoke retail concept, offering Xbox 360 and Games for Windows titles, plus a cross-compatible range of peripherals, integrating the gaming experience.