Microtransactions Headed to DDO and LotRO?

According to a job listing on Turbine’s corporate website, the company is currently looking to hire someone who would be responsible for managing “the revenue derived from Turbine’s micro-transaction-based in-game store.”

The E-Commerce Manager will be responsible for delivering and maximizing the revenue derived from Turbine’s micro-transaction-based in-game store.

The E-Commerce Manager will manage the day-to-day merchandising and layout of the in-game store as well as the tracking, reporting, and analysis of sales and traffic. A primary focus of this role will be to drive revenue by providing actionable insight into micro-transaction and merchandising opportunities.

This individual should be a team player with a focus on corporate and departmental goals while also having the ability to work independently. Candidates should be able to work well with internal departments such as product development and other marketing departments and feel comfortable communicating e-commerce and merchandising updates and strategy to management.

What You’ll Be Doing:
‘¢ Deliver sales and drive growth in monthly in-game transaction amount and frequency through merchandising and price/product mix optimization
‘¢ Recommend and implement in-game store offerings and promotions
‘¢ Use web analytics tools to optimize store layout, flow, and user experience
‘¢ Develop product catalog and roll-out plans for new product offerings
‘¢ Provide detailed reports and analysis of sales, traffic, and in-game merchandising
‘¢ Create and deploy email promotions to drive players to the in-game store
‘¢ Work with product development to balance the in-game economy and ensure that revenue driving game features and items are available to players
‘¢ Keep abreast of competitor and micro-transaction/e-commerce practices
‘¢ Identify short and long term product initiatives and opportunities for meeting goals and driving revenue

Apparently this position is for a future, unannounced title, but it wouldn’t surprise me if in-game items and services were eventually sold for cash to keep an unpopular game like Dungeons & Dragons Online alive.

Thanks, Massively.