Mythic Entertainment Acquisition Interview

The folks at Warhammer Alliance were able to track down Electronic Arts’ Chip Lange for a quick discussion about the company’s acquisition of Mythic Entertainment.

Q: Motor City Online, Earth and Beyond, Ultima X, UO2. By my count EA has published more failed MMOs than any one publisher in existence. How did EA approaching this deal differently than its past ventures? Why should gamers believe something is different about this deal?

A: We feel differently. UO is the longest running MMO in gaming history and still supports an active user base who love the game as well as the new content we’re pouring into the UO universe. We’ve had some other projects which have not lasted as long in the space as UO, but the learnings in game design which have come from those projects make EA a better partner in this space. We look to combine this learning with Mythic’s design excellence and create the most dynamic and exciting games in the genre for years to come.

So the more failures you’re responsible for, the better candidate you are for a success?