Sony Online Integrates Massive Advertising

Massive Incorporated issued a press release earlier today announcing that Sony Online Entertainment has signed on to subject gamers to in-game advertising.

Sony Online Entertainment Latest Publisher to Join Massive’s Video Game Network

Massively Multi-Player Online Game – PlanetSide(R) – to Include Dynamic Advertising

NEW YORK, Aug. 8 /PRNewswire/ — Massive Incorporated today announced that Sony Online Entertainment Inc. (SOE), a leading publisher of massively multiplayer online games, has joined Massive’s video game network. SOE’s MMO action game, PlanetSide®, will now be part of the Massive network and is scheduled to begin running in-game billboards in mid-August.

“Realizing another revenue stream in PlanetSide will ultimately be good for the entire PlanetSide community,” said Louis Figueroa, Director, Business Development, Sony Online Entertainment. “The additional income will allow us to support the game with continued development and new features that the community has been asking for. Working with Massive’s network helps make this possible.”

“The Massive Network continues to expand with recognized titles like PlanetSide and we’re thrilled to team up with Sony Online Entertainment on this title. With its leading content and technology expertise, SOE’s involvement further demonstrates the importance of video game advertising to the future of the game industry,” said Mitch Davis, CEO of Massive.

The Massive Network delivers advertiser messages seamlessly into premiere video games, played primarily by an 18-34 male audience. Massive provides an additional stream of revenue to game publishers through its innovative video game advertising network. The profit impact for publishers and developers can be significant. Game publishers and developers retain complete control of where all advertising is placed and how it is executed. Ads only appear in locations selected by the game’s creative developers who strive to minimize interference with game play, functionality or bandwidth

About Sony Online Entertainment

Sony Online Entertainment Inc. (SOE), a subsidiary of Sony Pictures Digital Inc., is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends(TM), and PlanetSide®, as well as for developing Star Wars Galaxies(TM): An Empire Divided(TM), SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX, Seattle, WA, and Taiwan, SOE has an array of cutting-edge online games in development.

NOTE: EverQuest is a registered trademark and of Sony Computer Entertainment America Inc. SOE, the SOE logo and PlanetSide are registered and Untold Legends is a trademark of Sony Online Entertainment Inc. All other trademarks and trade names are properties of their respective owners.

About Massive Incorporated

Massive Incorporated has created the world’s first video game network across all platforms. With its patent-pending technology, Massive dynamically serves advertising across the largest aggregated network of premier video game titles and delivers measured results on consumer interaction with this brand messaging. Massive has partnerships with more than 20 leading game publishers, over 35 blue-chip advertisers, and has served over eight million game sessions, to date. Massive allows publishers and advertisers to capitalize on the largest cultural and economic entertainment force in the world. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta, Tobat Capital, and Newlight Associates. www.massiveincorporated.com.