Tom Ohle Starts a Developer Blog for The Witcher

CD Projekt RED’s newly appointed vice president of PR and marketing Tom Ohle has begun his own developer blog for The Witcher over at IGN. There are only two entries so far, so here’s a taste from the latest:

One big part of my job at CDP is to grow the Witcher brand (oh no, marketing jargon!) around the world. Promoting the game is probably the most important element of that task. We’ll also be doing our best to promote the US launch of The Last Wish and the UK launch of Blood of the Elves; while we’re not directly involved in creating those books, the brand — and by logical deduction, the game — benefits if the books do well.

What can we do between game and book launches, though? The answer is simple: capitalize on rampant consumerism by manufacturing and selling stuff that bears the Witcher brand! They’ve already started down this promising path in Poland, where The Witcher is already a huge brand, and I really want to start bringing this merchandise (and more) to fans outside of that wonderful little country.