Warhammer 40,000: Space Marine Honor Guard Promotion Announced

THQ sent us over a press release today announcing a new “Honor Guard” loyalty rewards promotion for Warhammer 40,000: Space Marine, in which fans of the game can score swag by generating “viral activity” for the game. In other words, spam away:

WARHAMMER® 40,000®: SPACE MARINE® – CALL TO JOIN THE HONOR GUARD

Loyalty rewards community program announced

AGOURA HILLS, Calif. Aug 17, 2010 THQ Inc. (NASDAQ: THQI) today announced that it will be launching a rewards program for upcoming 3rd Person Action/Shooter, Warhammer® 40,000®: Space Marine®, scheduled to ship for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Windows PC.

The loyalty program, dubbed ‘˜Honor Guard’, will allow gamers to become part of an elite group of Space Marine fans who will be given the opportunity to become involved in the success of the game. Honor Guard members will get the latest news, exclusive access to first look assets and receive reward points for viral activity, which could result in rewards of exclusive Space Marine branded items.

To kick off the Honor Guard program THQ will be handing out an Ultramarine cloth patch at Gamescom with directions on how to register for a FREE (For the Emperor) ring tone. The patch will also be handed out at Games Workshop’s US Games Day event in Baltimore on August 21st, 2010, and the UK Games Day event at the Birmingham NEC on September 26th, 2010. This item is the first of five items that fans are encouraged to collect over the next few months at various shows around the globe. More details about these items will be released throughout the year.

Combining intense melee and ranged combat, Space Marine puts players into the boots of one of humanity’s elite soldiers, genetically engineered and equipped with state of the art weapons and armor. Players are dropped right into the action as they battle to defend an Imperial Forge World, from an invasion by the savage and brutal Orks, using the most devastating weaponry mankind has at its disposal.

Travis Plane, Vice President of Global Brand Management commented: (Rewarding community for their role as opinion formers is important to us so we are delighted to be able to unveil the Honor Guard program.)

Set in the rich Warhammer 40,000 universe created by Games Workshop®, Space Marine is scheduled to be released worldwide for Xbox 360, PlayStation 3 system and PC in calendar 2011.

About Space Marine

You are a Space Marine, one of humanity’s elite warriors, the last line of defence between mankind and its enemies. Through extensive genetic modification, psycho-chemical conditioning and years of rigorous training that would kill a normal man a Space Marine becomes superhuman.

When one of the industrial ‘˜Forge World’ planets where humanity creates its greatest weapons, comes under attack and the thousands of imperial soldiers stationed there are overwhelmed the only thing standing between this planet and its total destruction is your Space Marine. For more information, please visit www.spacemarine.com.

About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ and its respective logos are trademarks and/or registered trademarks of THQ Inc.